Let's talk carrots. Purple carrots! Their unique color reflects anthocyanins; the prominent colorant (flavonoid) responsible for the red, purple, and blue hues found in fruits, vegetables and flowers.

In the body, anthocyanins have demonstrated amazing abilities to protect against disease. On lips, they give a sheer berry tint. Bestowed with a tart, delectable raspberry flavor. You're welcome.

100% plant based color = no iron/tin oxides (metal), carmine (cochineal insect) or FD&C/D&C synthetic dyes and lakes (petroleum).